Monday, 22 June 2015

T.V Commercials Lesson plan B2 +

Advertising - Are T.V adverts on their way out?



Listening and speaking
What’s your most memorable television advertisement?

What do you think of these? What makes them successful do you think?



Levis

Compare the market.com

Top 10 British adverts

Talk about the adverts Levis and Compare the Market; What makes them successful?

What do you normally do when an advertisement comes on in the middle of your favourite T.V programme?

Reading and speaking - This is part of an article from The Guardian… read and discuss.

The 30-second television commercial, once a cultural touchpoint, has lost its relevance in today’s world. It’s doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.
TV commercials had their heyday in the 1960s when people had a surplus of time, particularly in the evenings after work. There were no emails, text messages or social networks to keep up with. Work and life had distinct boundaries, and TV was limited to a handful of stations that only broadcast during certain times of day.
Commercials were a part of the TV experience, a window onto the new world of packaged goods, automobiles and airline travel. They were an efficient way to learn about these products without having to get up from the couch.
Commercials were a part of the TV experience, a window onto the new world of packaged goods, automobiles and airline travel. They were an efficient way to learn about these products without having to get up from the couch.

Discuss modern advertising - smartphones, tablets, etc.

TV commercials won’t disappear overnight – they’re still far too effective – and they won’t disappear for all the usual ”TV is dead, the internet is king” reasons. They’ll disappear because the modern consumer no longer has the patience to sit through a four-minute pod of eight 30-second sales pitches. As a result, their effectiveness will slowly wither away, leaving them as artefacts for historians as they study the latter half of the 20th century.

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Where are you from?

The short answer would be the south of England, but this is not strictly true.  I was born in Bahrain, and I've lived in Spain, Scotland and England.  When I worked for First Choice (Tour operator), I was sent to work in Almeria, Tenerife, Malaga, Corfu and Bulgaria! I moved to Brighton in 2008. I had a great time there and met some amazing people (you know who you are)! From there I moved to Alicante to become a teacher.  I got a better teaching position in Toledo with Cambridge English plus, there I spent my days correcting exams, teaching kids and Adults... and now I am residing in Ciudad Real with my husband.


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I've always liked the idea of teaching, but I figured it was a good idea to get some life experience before trying to teach. So, that's what I did! I have worked in tourism, insurance, marketing, health and safety, bars and restaurants! Work experience gives you heaps of anecdotes and stories to tell your students about real life!


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I teach in two places! I wanted the freedom and flexibility to teach English through numerous activities, story telling, playing games, etc.  When you work for just any school/academy/college you teach the same thing day in day out, students get bored of sitting at a desk with a book open in front of them, having done this during school hours as well. Through experience I've learnt that it's easier to learn a language when you actually live it! Kids in Spain learn grammar at school, they know how the language works, but they don't get the opportunity to speak. Mega English & Fantasia give me the freedom to be creative in class, whilst preparing students for Cambridge  exams & work interviews, as ultimately this is the most improtant aspect of my work as an ESL Teacher.

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